Privacy Policy
Last updated: November 10, 2025
Otouch operate this Shopify-powered store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”). This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to personal information.
By using the Services, you acknowledge that you have read and understand this Privacy Policy.
Personal Information We Collect
“Personal information” means information that identifies, relates to, or can reasonably be linked to you.
| Category |
Examples |
| Contact details |
Name, shipping/billing address, phone, email |
| Financial information |
Credit/debit card number, payment method, transaction details |
| Account information |
Username, password (hashed), preferences |
| Transaction information |
Items viewed, added to cart/wishlist, purchased, returned |
| Communications |
Customer support inquiries, reviews |
| Device information |
IP address, browser type, unique device identifiers |
| Usage information |
Pages visited, time spent, navigation paths |
How We Collect Personal Information
-
Directly from you: When you register, place an order, contact support, or submit reviews.
-
Automatically: Via cookies, pixels, and Shopify analytics when you browse or interact with the Services.
-
From service providers: Payment processors, shipping carriers, fraud prevention tools.
-
From Shopify: As the platform hosting the Services (see “Relationship with Shopify” below).
How We Use Your Personal Information
We use personal information for the following purposes:
-
Provide & Improve the Services
- Process orders, payments, shipping, returns, and account management
- Personalize recommendations and remember cart contents
- Send order confirmations, shipping updates, and account notifications
-
Marketing & Advertising
- Send promotional emails/SMS (opt-out available)
- Display interest-based ads on our site and third-party platforms
-
Security & Fraud Prevention
- Verify identity, detect suspicious activity, protect against fraud
-
Customer Support
- Respond to inquiries and resolve issues
-
Legal Compliance
- Respond to law enforcement, comply with tax/reporting laws, enforce terms
How We Disclose Personal Information
We share personal information only as described below:
| Recipient |
Purpose |
Notes |
| Shopify Inc. |
Platform hosting, analytics, enhanced features |
See section below |
| Payment processors |
Process transactions |
PCI-compliant, minimal data retained |
| Shipping carriers |
Fulfill delivery |
Name, address, phone only |
| Cloud/IT providers |
Data storage, backups |
Encrypted at rest/in transit |
| Marketing partners |
Personalized ads |
You can opt out (see Your Rights) |
| Affiliates |
Internal operations |
Same corporate group |
| Legal authorities |
Comply with valid requests |
Subpoenas, court orders |
We do not sell personal information to third parties for their own marketing.
Relationship with Shopify
The Services are hosted on Shopify. Shopify collects and processes personal information about your use of the Services to provide and improve them. Your data may be transmitted to and shared with Shopify and its subprocessors (located outside your country) to:
- Enable checkout, payments, and order fulfillment
- Provide enhanced features (e.g., abandoned cart recovery, cross-store analytics)
Shopify acts as a processor for most data but may act as a controller for certain enhanced features. Learn more: Shopify Consumer Privacy Policy Exercise rights with Shopify: Shopify Privacy Portal
Cookies & Tracking
| Type |
Purpose |
Control |
| Essential |
Site functionality (cart, checkout) |
Required |
| Functional |
Remember preferences |
Toggle in Cookie Banner |
| Analytics |
Shopify Analytics (anonymous) |
Toggle in Cookie Banner |
| Advertising |
Retargeting, lookalike audiences |
Opt out below |
Manage preferences: Use the Cookie Settings link in the site footer. Global Privacy Control (GPC): Honored automatically for opt-out of sale/sharing.
Security & Retention
-
Security: TLS encryption, access controls, regular audits. No system is 100% secure.
-
Retention: Kept only as long as needed for account maintenance, legal compliance (e.g., 7 years for tax), or dispute resolution—then securely deleted or anonymized.
Your Rights & Choices
Depending on your location, you may have the following rights:
| Right |
How to Exercise |
| Access / Know |
View your data via account or request copy |
| Correct |
Edit in account settings |
| Delete |
Request account/data deletion |
| Portability |
Receive data in structured format |
| Opt-Out of Sale/Sharing for Targeted Ads |
Click here to opt out or enable GPC
|
| Unsubscribe from Marketing |
Use “Unsubscribe” in emails or account settings |
EU/UK Residents also have rights to:
- Object to processing
- Restrict processing
- Withdraw consent
Submit requests: Use the form in the footer or email service@otouch.com. We verify identity before processing. Authorized agents accepted with proof.
Non-discrimination: We will not penalize you for exercising rights.
Third-Party Links
The Services may link to external sites. We are not responsible for their privacy practices.
Children’s Data
The Services are not intended for children under the age of majority. We do not knowingly collect data from minors.
International Transfers
Your data may be transferred to and stored in countries outside your residence (e.g., Canada, USA). For EEA/UK transfers, we use Standard Contractual Clauses (SCCs) or rely on adequacy decisions.
Changes to This Policy
We may update this Policy. The new version will be posted here with an updated “Last updated” date. Continued use constitutes acceptance.
Contact Us
Email: service@otouch.com
Address: JiaYe Plaza, No.2005, Bixin Road, LongGang, ShenZhen, China
For Shopify-related rights: Shopify Privacy Portal
